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Edison Spotlight: Business
Development Group
Edison's Business Development
group uncovers the top emerging growth companies from New York to
Virginia. Over the past five years the Business Development Team
has further raised Edison's presence in the market.
Edison conducts extensive
market research and reaches out proactively to find investment opportunities.
Seven experienced professionals originate proprietary deal flow,
directly impacting the firms overall queue of investment candidates.
These origination methods
include: direct outreach to entrepreneurs, cultivating relationships
with select service providers and investors, targeting specific
sectors, attending industry events and deploying an ambitious communications
program to keep all constituents abreast of Edison's activities.
"By focusing on specific industry segments
and speaking with
many entrepreneurs, our team finds companies
who are the most qualified investment candidates."
- John Martinson, Edison's Managing Partner
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Donna Usiskin, Director of BD, brings 15
years experience in sales, marketing and business development.
Donna was VP Sales of an Edison portfolio company. She graduated
from Rutgers. Over the past five years Donna has originated
many Edison investments. She specializes in the pharmaceutical
and healthcare IT business sectors. |
"The entire group enjoys building relationships with entrepreneurs
and advisors. We highlight Edison's experience, resources
and value-added services."
- Donna Usiskin
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The BD professionals possess domain expertise
in multiple verticals including Financial Technology, Healthcare,
Interactive Marketing, Wireless, E-Commerce, Digital Media and Pharma
Business Solution industries. Comprehensive knowledge of the markets,
technology and understanding of the competitive landscape is an
Associates mission. Associates industry knowledge allows them to
be selective in prospective Investment Candidates as well as an
exceptional initial resource to entrepreneurs.
| Somak Chattopadhyay, BD Manager,
sources investment opportunities for senior Edison investment
professionals by collaborating with technology-focused service
providers and other financing sources. His expansive network
of contacts keep him aware of investment candidates just starting
to seek funding. Somak refers opportunities with Edison's portfolio
companies and investment candidates. He is based in Edison's
New York City office near Penn Station. |
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Dahlia Kang and Rob Finn,
BD Associates, identify investment candidates and contact entrepreneurs
directly. They qualify and forward opportunities to senior Edison
investment professionals based on sector and region. Dahlia
and Rob confer with management on financing requirements and
lead them through Edison's initial investment process. |
| Joy Whitney, Rearch Analyst,
conducts market research to support lead generation. Joy brings
over 16 years experience in business research and information
technology to formulate valuable insights into emerging market
segments. If there is a company emerging in one of our sectors
- Joy knows just who they are and how they fit into the existing
landscape. Joy utilizes advanced search technologies to uncover
and track information technology businesses. |
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